investment apps
10 Best Investment Apps for Beginners: A Comprehensive Review
Written by Jake Thompson on 10/18/2023

Investing can often seem like a complex and intimidating endeavor, especially for those who are just starting out. However, the rise of technology has simplified the process, making it more accessible to everyone. Here’s an in-depth review of the top 10 investment apps for beginners, based on extensive research from various reputable sources.

 

1. Robinhood: Democratizing Finance for All

Robinhood has gained popularity among beginners due to its user-friendly interface and zero commission fees. It offers a wide range of investment options, including stocks, ETFs, options, and even cryptocurrencies. One of the unique features of Robinhood is that it provides a free stock upon signup, allowing beginners to get a head start on their investment journey. Recently, Robinhood introduced retirement accounts, expanding its offerings to cater to long-term investors. However, while Robinhood encourages active trading, it’s crucial for beginners to understand the risks involved and not get carried away by short-term market fluctuations.

 

2. Betterment: Automated Investing Made Simple

Betterment is an excellent choice for those who prefer a hands-off approach to investing. It offers custom-built portfolios with low-cost ETFs or cryptocurrencies, taking the guesswork out of investing. Betterment also provides a variety of retirement account options, including traditional IRA, Roth IRA, SEP IRA, and Roth conversions, making it a versatile platform for all types of investors. One of the standout features of Betterment is its use of ETFs in both stock and bond portfolios due to their low management fees and tax efficiency. However, to access advice from a certified financial planner, you must have $100,000 in your account, which might be a high barrier for some beginners.

 

3. Acorns: Investing with Spare Change

Acorns is an innovative app that allows users to invest their spare change by rounding up their purchases to the nearest dollar. This unique feature makes it possible for beginners to start investing without making a significant financial commitment. Acorns also offer age-based portfolios, which adjust based on the user’s age and timeline to retirement, ensuring that the investment strategy aligns with the investor’s long-term financial goals.

 

4. SoFi Invest: A Comprehensive Investment Platform

SoFi Invest is known for its low fees and a broad range of investment options, including stocks, ETFs, IPOs, and cryptocurrencies. It offers both automated investing and active investing platforms, catering to both passive and active investors. One of the key features of SoFi Invest is its educational resources, which include webinars, articles, and even one-on-one consultations with financial planners. These resources make it a great platform for beginners to learn more about investing and make informed decisions.

 

5. Ally Invest: A Versatile Platform for Beginners

Ally Invest offers a wide range of investment options, including stocks, ETFs, options, bonds, mutual funds, and even forex. It has no account minimum, making it accessible for beginners. However, it does charge fees for wealth management, bonds, mutual funds, and certain stocks. Ally Invest also offers a robust trading platform and 24/7 customer service, providing beginners with the support they need to navigate the investment world.

 

6. TD Ameritrade: Ideal for Active Traders

TD Ameritrade is a platform that caters to active traders. It offers a wide range of investment options and provides a robust platform with advanced trading features, such as technical analysis tools and real-time market data. While TD Ameritrade might be a bit overwhelming for absolute beginners, it’s a great platform for those who are ready to take their investing to the next level.